Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System

Type

Book

Authors

Johnson, Matthew D.

Gustafsson, Anders

ISBN 10

0787953105

ISBN 13

0723812384815

Tags

Management, Total Quality Management, Advertising, Marketing, Customer Relations

Number of Copies

Library	Accession‎ No	Call No	Copy No	Edition	Location	Availability
Metrix Office Library	56		1			Yes

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