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  Title Copies
Differentiate or Die: Survival in Our Era of Killer Competition 
Edition: 1 
Year: 2001 
ISBN: 0471028924 
ISBN 13: 9780471028925 
 1 
Franchising: Pathway to Wealth Creation 
Year: 2003 
ISBN: 0130097179 
ISBN 13: 9780130097170 
 1 
Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System 
Edition: 1 
Year: 2000 
ISBN: 0787953105 
ISBN 13: 0723812384815 
 1 
Marketing Research: An Applied Orientation 
Edition: 6th 
Year: 2009 
ISBN: 0136085431 
ISBN 13: 9780136085430 
 1 
Service Innovation: How to Go from Customer Needs to Breakthrough Services 
Edition: 1 
Year: 2010 
ISBN: 007171300X 
ISBN 13: 9780071713009 
 2 
The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany 
Edition: unknown 
Year: 2010 
ISBN: 0982743602 
ISBN 13: 9780982743607 
 1 
The Marketing Plan Handbook 
Edition: 3 
Year: 2011 
ISBN: 1936572028 
ISBN 13: 9781936572021 
 1 
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) 
Edition: 1 
Year: 2014 
ISBN: 1118968050 
ISBN 13: 9781118968055 
 2