| |
Title |
Authors/Editors |
Publisher |
Type |
Copies |
 |
Differentiate or Die: Survival in Our Era of Killer Competition
|
|
Wiley |
Books |
1 |
 |
Franchising: Pathway to Wealth Creation
|
|
FT Press |
Books |
1 |
 |
Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
|
|
Jossey-Bass |
Books |
1 |
 |
Marketing Research: An Applied Orientation
|
|
Pearson |
Books |
1 |
 |
Service Innovation: How to Go from Customer Needs to Breakthrough Services
|
|
McGraw-Hill Education |
Books |
2 |
 |
The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
|
|
Cooper-Vlaskovits |
Books |
1 |
 |
The Marketing Plan Handbook
|
|
Cerebellum Press |
Books |
1 |
 |
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
|
|
Wiley |
Books |
2 |
