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Title
Authors/Editors
Publisher
Type
Copies
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Edition
:
1
Year
:
2005
ISBN
:
1591396190
ISBN 13
:
9781591396192
W. Chan Kim
Renee Mauborgne
Harvard Business Review Press
Books
1
Differentiate or Die: Survival in Our Era of Killer Competition
Edition
:
1
Year
:
2001
ISBN
:
0471028924
ISBN 13
:
9780471028925
Trout, Jack
Wiley
Books
1
Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
Edition
:
1
Year
:
2000
ISBN
:
0787953105
ISBN 13
:
0723812384815
Johnson, Matthew D.
Gustafsson, Anders
Jossey-Bass
Books
1
Marketing Research: An Applied Orientation
Edition
:
6th
Year
:
2009
ISBN
:
0136085431
ISBN 13
:
9780136085430
Naresh K Malhotra
Pearson
Books
1