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Page 3 of 4
Title
Authors/Editors
Publisher
Type
Copies
Service Innovation: How to Go from Customer Needs to Breakthrough Services
Edition
:
1
Year
:
2010
ISBN
:
007171300X
ISBN 13
:
9780071713009
Bettencourt, Lance
McGraw-Hill Education
Books
2
Strategist: Putting Leadership Back Into Strategy
Year
:
2012
ISBN
:
0007426674
ISBN 13
:
9780007426676
Montgomery, Cynthia A.
Collins
Books
3
The End of Marketing As We Know It
Year
:
2000
ISBN
:
0006531849
ISBN 13
:
9780006531845
Zyman, Sergio
Harpercollins Pub Ltd
Books
1
The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
Edition
:
unknown
Year
:
2010
ISBN
:
0982743602
ISBN 13
:
9780982743607
Cooper, Brant
Vlaskovits, Patrick
Cooper-Vlaskovits
Books
1
The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
Edition
:
1
Year
:
2011
ISBN
:
1422134814
ISBN 13
:
9781422134818
Dyer, Jeff
Gregersen, Hal
Christensen, Clayton M.
Harvard Business Review Press
Books
2
The Malaysian Currency Crisis: How and Why It Happened
Year
:
2004
ISBN
:
9679787567
ISBN 13
:
9789679787566
Mohamad, Mahathir
Pelanduk Pubns Sdn Bhd
Books
1
The Marketing Plan Handbook
Edition
:
3
Year
:
2011
ISBN
:
1936572028
ISBN 13
:
9781936572021
Chernev, Alexander
Cerebellum Press
Books
1
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (DIATEINO)
Edition
:
1
Year
:
2012
ISBN
:
0984999302
ISBN 13
:
9780984999309
Blank, Steve
Dorf, Bob
K & S Ranch
Books
4
Thinking for a living : how to get better performance and results from knowledge workers
Year
:
2005
ISBN
:
1591394236
Davenport, Thomas H.
Harvard Business School Press
Books
1
Understanding Michael Porter: The Essential Guide to Competition and Strategy
Edition
:
1
Year
:
2011
ISBN
:
1422160599
ISBN 13
:
9781422160596
Magretta, Joan
Harvard Business Review Press
Books
1
1
2
3
4